Iván García.
GEO & SEO Strategist · Guadalajara, Mexico
I make brands findable in the engines people actually use now: Google, and the AI assistants that answer before anyone clicks. Generative Engine Optimization is my primary discipline. Technical SEO is the foundation under it.
Twelve years in the creative industry, ten in digital marketing. Most recently Senior GEO & SEO Analyst for Atlas Senior Living, a US operator with 39+ communities. I also work as Director of Photography, a background that shapes how I brief, produce and judge content.
andazury0@gmail.com · +52 33 1342 4666 linktr.ee/Andazury
Working With the Best Clients and Partners
EXPERIENCE
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Professional experience.
Senior GEO & SEO Analyst · Golden Kare Ventures / MezTal · 2025 – 2026
Client: Atlas Senior Living, US senior living operator, 39+ communities
· Built the GEO strategy to surface communities inside AI-generated answers across ChatGPT, Perplexity and Google AI Overviews
· Ran technical and local SEO across a multi-location footprint
· Monthly performance reporting to leadership
Director of Photography · Hunters: Destierro · 2024 – 2025
Feature documentary, Equal Media. US distribution via LatiNation. Dir. Ulises Sanher
· Shot on location in Chile, Mexico and Panama with a 12-person crew
Content Creator · BLEN · 2024 – 2025
· Social media and community management, Google Ads and SEO
· Audiovisual production and campaign optimization
· AI-assisted content production
Head of Media & Brand Coordinator · Glassford Moncada · 2023
· Led digital media and branding initiatives
· Multichannel audiovisual production
· Team coordination and KPI analysis
Creative Director, Digital Marketing · Glassisimo · 2022
· Led digital media, branding, SEO and SEM
· B2B and B2C digital marketing
Digital Marketing & SEO · Freelance · 2016 – Present
· SEO and SEM strategy with Google Analytics, Semrush, Screaming Frog and Hootsuite
· Meta Business Suite, site architecture and organic positioning
· YouTube channel and social platform optimization
Creative Director & Producer · Freelance · 2013 – Present
· Visual content for brands, bands and cultural events
· Short films, commercials and creative campaigns
· Cinematographer and still photographer
Technical Skills
Strengths
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Table
Of Content
Social Media Marketing Specialist
click on the image to see the full case study
Blen USA
Reviving its social media activity to create a direct communication channel with its users, a personality and a division were created for each communication channel. The advertising image was developed together with the design, as well as the audiovisual materials with the visual producer.
Blen MX
A unique identity was created for managing social media, as well as a division of each communication channel for different types of content.
The image and communication between users was improved, and several optimizations were made to the commercial seasons regarding what content needed to be created with graphic design and audiovisuals.
In addition to managing content creation for daily flow.
Glassísimo
They wanted their products to have their own identity and for their customers to create a direct channel of communication with the brand, as well as creating a new image for their social media.
In addition, the direction, production, realization, and editing of two special collections.
Social Media Marketing Specialist
click on the image to see the full case study
ADOBE
Content creation for the artificial intelligence of ADOBE Creative Cloud.
Writing briefs for the creative team.
Carlos Mendoza Salón
Community manager
SEO and SEM specialist
Content creator
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Andazury / Lugares Legendarios
Two self-owned channels I run end to end: strategy, shooting, editing, publishing and community.
Andazury: commercial audiovisual. Direction, camera, lighting, edit and color in-house.
Lugares Legendarios: urban exploration on Instagram, TikTok and YouTube, grown from zero with hook-first vertical video.
Where I test formats before using them on client accounts.
