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Blen USA

Herbal supplements and personal care for the U.S. Hispanic market. Blen combines traditional herbal knowledge with vitamins and minerals across a catalog of supplements and personal care products.

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Creative & Social Media Specialist

  • Directing product shoots and ensuring output matched concept and brand standards.

  • Writing copy and captions for 30+ social posts and building the content plan.

  • Producing generative video with VEO 3 and AI image production with nano banana for product and lifestyle content.

  • Generating, analyzing and reporting monthly performance data.

  • Copywriting and SEO keyword selection for the product catalog and website.

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The result

  • 351K+ increase in account reach

  • 657K+ impressions

  • 11.3K+ content interactions from accounts that did not follow the brand

  • Facebook page grew to 2.1K followers and 1.5K likes, with a 100% recommendation rate

Achievements

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Facebook page

“Responsibilities:  Copywriter, community manager, SEO"

Instagram profile

“Responsibilities:  Copywriter, community manager, SEO"

Website

CATALOG
Copywriter, keywords for SEO. product selection.
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